Blaby District Dementia Action Alliance (BDDAA) are a group of organisations who have come together with the aim of making Blaby District a better place to live for people with dementia and their carers. Blaby District has an increasing ageing population and it is expected that the number of people living with dementia locally is expected to almost double by 2030.

Blaby District Dementia Action Alliance won the converted Dementia Friendly Award 2018 Dementia Friendly Community of the Year - Rural area, Village or Town at the Alzheimer's Society Awards.

Dementia Action Week 17-23 May 2021

Stand up for your loved one this Dementia Action Week

1 in 3 of us born in the UK today will go on to develop dementia in our lifetime, and there will be 1 million people living with dementia by 2025.

We would like to get you involved in individually, at work or as part of your local community.

Spread the word on social media, attend a dementia friends session, connect with someone living with dementia, sign up to resources by visiting

Become a member

Are you an individual, own a local business or shop, run a local community group or work in a large organisation? If you are passionate about improving the lives of people affected by dementia we want to hear from you.

There is no cost, we will :-

  • Support you to become more dementia friendly
  • Deliver free dementia friends information session
  • Working Towards Dementia Friendly Logo and certificate
  • Access to free resources, training and booklet

In return we ask you to commit to at least 1 action and sign up to our local Dementia Action Alliance.

We meet 4 times a year, we discuss our actions, measure progress, share best practice and exchange information.

To become dementia friendly join our local action alliance by clicking on the link below and complete the action plan

For more information: Please contact Samantha Clarke on 0116 272 7544 or email

Dementia Guide

It is a practical guide to living with dementia for people living in Leicester, Leicestershire and Rutland.

You can download your copy below or if you would like to request a FREE hard copy please telephone 01223 207770

Local Activities

  • Forget Me Not Memory Café provides information about living with dementia and other services available locally in an informal and comfortable environment. They are also a place to relax, socialise and meet other people with dementia and their carers.

Venue:Countesthorpe Village Hall, Station Road, Countesthorpe, LE8 5TB

Frequency: 3rd Monday of the month

Time: 2.00-3.00pm

Tel: 0116 231 6921

Partner Services


Message In A Bottle

The Lions Message in a Bottle is a simple but effective way for you to keep your emergency medical and contact details where they can be found easily and quickly by the responding services- in the fridge.

In the event that the emergency services are called to your home they are trained to look for two stickers (one on the inside of your front door and the other on your fridge) which will alert them to the bottle and its possibly life saving content.

Herbert Protocol

If somebody living with dementia goes missing, it's a very stressful situation for everyone concerned.

The Herbert Protocol is a national scheme and is available through Leicestershire Police.

You can download the form below or pick one up from your local police station.

Complete the form with information about the person with dementia and keep it in a safe place.

If the person goes missing, add any relevant recent information and give the form to the police as it will have vital information about the person to help find them

Useful links